The Ultimate Bird appreciates your interest in its products and your visit to its website, www.TheUltimateBird.com (the “Site”). Your privacy is important to us and we want you to feel comfortable visiting our Site.

 

Protecting your privacy in the processing of your personal data is an important concern to which we pay special attention. Therefore, this online privacy statement tells you about the information The Ultimate Bird collects through the services available on our Site, how we use that information, and how you can opt out of certain uses of information we may collect. By using our services and accessing our Site, you are consenting to the information collection and use practices described in this online privacy statement, as modified from time to time by us.

 

Information We Collect

We collect several types of information on our Site. Personal information is information that identifies an individual or is directly associated with a specific person, such as a customer’s name, mailing address, telephone number, email address, credit card number, or information about activities which can be directly linked to that person, such as his or her purchases (“Personal Information”). Our definition of Personal Information does not include “aggregate” information. Aggregate information is data about use of our Site, such as pages visited on our Site. Aggregate information helps us understand trends and customer needs so that we can better consider new products and services, and tailor existing products and services to customer desires.

 

Collection of Personal Information

When you use certain parts of our Site, we collect certain kinds of Personal Information.

 

Customer Service Correspondence: We may collect information that identifies you personally when you submit comments, questions, or suggestions to our Customer Service department.

 

Transactions: We collect Personal Information to fulfill an order you place on our Site. Such information would include name and address, credit card number and expiration date, and billing address.

 

Use of Personal Information

Except as disclosed in this statement, we do not sell or disclose information that identifies our visitors personally or makes it possible for other parties to contact them directly without our visitors’ consent.

 

Transaction Processing

We may use your Personal Information to create a convenient and easy-to-use shopping process that includes an online “shopping cart” that allows you to track selected products and proceed through purchase. We use the information you provide about yourself when placing an order to complete that order. Also, we may share transactional information with entities as is necessary to process credit card payments or other purchasing or delivery systems. We may use your email address to communicate with you or notify you of special offers or programs you might find of interest.

 

Response to Inquiries

We use return email addresses to answer the email inquiries we receive. We may also use these email addresses to provide order status and order tracking information, and to respond to queries.

 

Legal Requirements

We may disclose Personal Information: (a) to conform with the law, respond to claims, or comply with legal process served on The Ultimate Bird (e.g., a lawful subpoena, warrant, or court order); (b) to enforce or apply our policies or agreements (including to initiate, render, bill, and collect for amounts owed to us); (c) to protect and defend our or our visitor’s rights or property, the Site, our employees, visitors, or the public; or (d) if we reasonably believe that an emergency involving immediate danger of death or serious physical injury to any person requires disclosure of communications or justifies disclosure of records without delay.

 

Use of Non-Personal and Aggregate Information

We may use non-personal and aggregate information to better design our Site and share with our marketing and advertising agencies.

 

How You Can Access and Update Your Information

You may update, review, or correct your Personal Information at any time online by accessing your password-protected registration page via the “Your Account” at our Site. You may also email us or call us at 800.237.1315.

 

Email Communication

You will only receive email from The Ultimate Bird if you have requested to be on our mailing list. If you are currently on our list and would prefer not to receive further information from us, email us or call us at 800.237.1315.

Children’s Online Privacy Protection Act (COPPA)

Our Site is a general audience site that is not designed nor intended to collect Personal Information from children under the age of 18. The Ultimate Bird does not knowingly collect or maintain any Personal Information from children under the age of 18. In addition, no part of this Site is designed with the purpose of attracting any person under age 18. To respect the privacy of children and to comply with the Children’s Online Privacy Protection Act, children under the age of 18 should not provide any Personal Information on this Site. We ask that parents supervise their children while online.

 

Cookies

We use cookies to enable The Ultimate Bird to automate access and data entry functions of our Site and track use of the Site to determine those areas which are useful or popular and those that are not, thereby enabling us to improve and update the Site effectively. Once a visitor has registered on our Site, The Ultimate Bird may elect to use cookies to track a specific visitor. We use this information to enhance the visitor experience during future visits to our Site. We might also collect information on the browser type including plug-in versions, for example Flash or QuickTime. Another example of information we might capture is the URL where a visitor is entering or exiting our Site.

Use of Cookies

A cookie is a small text file that the browser sends to the web server with each page request. A cookie can be saved on a visitor’s hard drive as a small text file or it can be restricted to the computer’s memory where it is removed once the browser is closed. Only the cookies that are associated with a specific URL are sent to the web server; cookies that are sent from one web server are never sent to another web server. The Ultimate Bird uses cookies to identify specific machines in order to gather aggregate data on how visitors are utilizing our Site. In some cases cookies might be used to identify a specific visitor.

 

Disabling Cookies

You may adjust your Web browser to either alert you of the use of cookies or refuse to accept cookies. For Internet Explorer or AOL users, you can click on the Start button and then select Control Panel, Internet Options, and the Security tab. If you click on the Custom button, you will be able to see the cookie options. For Netscape users, in the browser, select File, Preferences, and then Advanced to view the cookie options. Be aware that if you elect not to accept cookies, the Site may not function properly or may not permit access.

 

Security

The Ultimate Bird uses commercially reasonable efforts to store and maintain Personal Information to protect it from loss, misuse, alteration, or destruction by any unauthorized party. We encrypt order information, including credit card numbers, using Secure Sockets Layer (SSL) technology to ensure that our customers’ information is safe as it is sent over the Internet to our server.

 

We exercise reasonable care to protect your Personal Information. This includes storing the Personal Information on our servers behind a secure firewall and ensuring all transmissions to other vendors use secure encryption technology. Unfortunately, no data transmission over the Internet can be guaranteed to be 100 percent secure. So while we strive to protect your Personal Information, we cannot guarantee the security of any information you transmit to us or receive from us. This is especially true for information you transmit to us via email. We have no way of protecting that information until it reaches us. Once we receive your transmission, we maintain physical, electronic, and procedural safeguards to protect your Personal Information.

When registering for access to a secure area of our Site, we will ask you to select a Username and Password. We recommend that you do not divulge your Password to anyone. We will never ask you for your Password in an unsolicited phone call or in an unsolicited email. Also, remember to sign out of the registered area of our Site and close your browser window when you have finished.

 

Internally, we will limit access to Personal Information to those persons who need the information to provide products and services to you or maintain or service those products or services. These persons are limited in number and are committed to our privacy and security policies. We will review our security arrangements from time to time, as we deem appropriate.

 

Links to Other Sites

Please be aware that we provide links to third-party sites as a service to our visitors, and that we are not responsible for the content or information collection practices of those sites. Please note that these sites’ privacy policies may differ from those of The Ultimate Bird. We encourage you to review and understand their privacy practices before providing them with information.